Project Period: July, 2021- Continuing
Reporting Period: July 01, 2023- June 30, 2024
Project Location: 05 districts-Jamalpur (Madargonj, Sorishabari), Tangail (Delduar, Bashail, Gopalpur), Manikgonj (Ghior, Daulatpur), Khulna (Rupsa), Bagerhat (Morrelganj)
Financial Partner: Social Marketing Company (SMC)
Project Staff: 48 (F-37, M-11)
Target Beneficiaries: Married Women of reproductive age (MWRA), Care giver< 5 years aged children, Pregnant Mothers, School Adolescents, Community leaders, Newly-wed couples and Govt. stakeholders in the intervention area
Goal: The overall objective of the rural GSM initiative in selected Upazilas and Union Parishads of Tangail district is to increase the coverage of community mobilization program, including GSM activities, through strategic partnership and collaboration with CWFD and other key stakeholders.
Objectives
- Introducing women’s entrepreneurship initiatives in rural areas to catch up with the potential market in rural and peri-urban areas using SMC’s GSM model through strategic partnership and collaboration with key stakeholders which could be replicated in identified areas
- Developing a new cadre of women entrepreneurs in rural and peri-urban areas having at least eight-grade educational qualification through extensive training and mentoring support who will act as an information hub for disseminating FP-MCH and nutrition messages as well as selling SMC public health products within her catchment areas
- Establishing a new channel of distribution for SMC public health and FP products in selected rural areas/pockets and thereby opening up a horizon for low- and middle-income populations to benefit from this initiative
- Raising critical awareness among the intended audience groups on issues relating to healthy timing and spacing, first 1000 days of care of mothers and children, nutrition, ASRH, and child marriage, thereby creating demand for public health and Family Planning products produced by the Social Marketing Company (SMC)
Major Activities
- Advocacy meetings with Govt. stakeholders, elected representatives, and local influential people
- Courtyard meetings with MWRA and caregivers
- Interpersonal Communication (IPC) with newlywed couples
- Conduct meetings with School Management Committee
- Health sessions with school-going adolescents at school and college levels
- Conduct meetings with pregnant women (Ma Samabesh)
- Monthly meetings with 200 GSMs (Gold Star Members)
- Ensuring the use of family planning methods and health products
Major Achievements
- 65 (Upazila level-7, and Union level-58) advocacy meetings were held with 1,126 (Upazila level-216, and Union level-910) Govt. stakeholders in the intervention areas
- 5,676 group meetings were held with 86,304 MWRA and 34,383 caregivers
- 264 school sessions were conducted with 15,567 students of school and college level
- 1,298 interpersonal communication (IPC) sessions done with newlywed couples
- 1,190 sessions were conducted with 9,692 pregnant women.
- Provided basic trainings to 62 GSMs and refresher trainings to 207 GSMs to transform them into small scale entrepreneurs
- Total health products amounting BDT 2,74,86,005/- was sold during the period of July 01, 2022 to June 30, 2023
Community Mobilization Program (CMP) in Urban-Barishal City Corporation
Project Period: July 2022- Continuing
Reporting Period: July 2023 – June 2024
Project Location: Barishal (Barishal City Corporation: Ward- 4, 5, 6, 10, 11, Union Name- Charbaria, Charkawa)
Financial Partner: Social Marketing Company (SMC)
Project Staff: Total Staff: 3 (F-03)
Target Beneficiaries: Married Women of Reproductive Age (MWRA), Caregivers of children under 5 years, Pregnant Mothers, School Adolescents, Community leaders, Newly-wed couples
Goal: The overall objective of the rural GSM initiative in selected Upazilas and Union Parishads of Tangail district is to increase the coverage of the community mobilisation program, including GSM activities, through strategic partnership and collaboration with CWFD and other key stakeholders.
Objectives
- Introducing women’s entrepreneurship initiatives in rural areas to catch up with the potential market in rural and peri-urban areas using SMC’s GSM model through strategic partnership and collaboration with key stakeholders which could be replicated in identified areas
- Developing a new cadre of women entrepreneurs in rural and peri-urban areas having at least eight-grade educational qualification through extensive training and mentoring support who will act as an information hub for disseminating FP-MCH and nutrition messages as well as selling SMC public health products within her catchment areas
- Establishing a new channel of distribution for SMC public health and FP products in selected rural areas/pockets and thereby opening up a horizon for low- and middle-income populations to benefit from this initiative
- Raising critical awareness among the intended audience groups on issues relating to healthy timing and spacing, first 1000 days of care of mothers and children, nutrition, ASRH, and child marriage, thereby creating demand for public health and Family Planning products produced by the Social Marketing Company (SMC)
Major Activities
- Advocacy meetings with Govt. stakeholders, elected representatives, and local influential people
- Courtyard meetings with MWRA and caregivers
- Interpersonal Communication (IPC) with newlywed couples
- Conduct meetings with School Management Committee
- Health sessions with school-going adolescents at school and college levels
- Conduct meetings with pregnant women (Ma Samabesh)
- Monthly meetings with 200 GSMs (Gold Star Members)
- Ensuring the use of family planning methods and health products
Major Achievements
- A total number of 2 advocacy meetings was held with 42 stakeholders
- A total number of 330 group meetings were held with 4,510 MWRA and 1,806 caregivers
- A total number of 180 interpersonal communications (IPC) with newlywed couples
- A total number of 22 school health sessions were held with 1,111 students.
- A total number of 4 School Management Committee meetings were held with 41 participants
- Provided Refreshers training to 24 GSMs to transform them into small scale entrepreneurs
- A GSM’s experience sharing meeting was held with 22 GSMs
- Total health product amounting BDT 25,09,070/- was sold during the period of July 01, 2023 to June 30, 2024.
Note-1: Two community mobilizers are working with pregnant women at the community level on the Multiple Micronutrient Supplement (MMS) project. They ensure that pregnant women take at least 4 antenatal checkups, motivate them to take the FullCare product of SMC, and educate them to take proper care during pregnancy.
To know more about previous activities of this project please click on this link: Previous Work
