Note: MISHD project renamed and included under CMP after exit of USAID
Project Period: July, 2012- Continuing
Reporting Period:July 2024- June 2025
Project Location: 14 Districts & 33 upazilas- Faridpur (Bhanga, Nagarkanda), Madaripur (Rajoir, Kalkini), Gopalganj (Muksudpur), Barishal (Gounadi, Babugonj, Wajirpur, Barishal Sadar), Jhalokati (Jhalokati Sadar, Nalchity, Rajapur, Kathalia,), Pirojpur (Bandaria, Mathbaria, Kawkhali, Swarupkati), Chandpur (Haziganj, Shaharasti, Kachua, Faridgonj, Jamalpur (Madargonj, Sorishabari), Tangail (Dhonbari, Gopalpur, Basail, Delduar), Manikgonj (Ghior, Daulatpur), Khulna (Rupsha), Bagerhat (Morrelgonj), Patuakhali (Kalapara), Barguna (Amtali)
Financial Partner:Social Marketing Company (SMC)
Project Staff: 163 (F-133, M-30)
Target Beneficiaries: Married Women of reproductive age (MWRA), Care giver < 5 years aged children, Pregnant Mothers, School Adolescents, Community leaders, Newlywed couples and Govt. stakeholders in the intervention area
Goal: Promote the change of behavior to reduce unhealthy health practice through community mobilization & social marketing of health products of SMC
Objectives
- Introducing women’s entrepreneurship initiatives in rural areas to catch up with the potential market in rural and peri-urban areas using SMC’s GSM model through strategic partnership and collaboration with key stakeholders which could be replicated in identified areas
- Developing a new cadre of women entrepreneurs in rural and peri-urban areas having at least eight-grade educational qualification through extensive training and mentoring support who will act as an information hub for disseminating FP-MCH and nutrition messages as well as selling SMC public health products within her catchment areas
- Establishing a new channel of distribution for SMC public health and FP products in selected rural areas/pockets and thereby opening up a horizon for low- and middle-income populations to benefit from this initiative
- Raising critical awareness among the intended audience groups on issues relating to healthy timing and spacing, first 1000 days of care of mothers and children, nutrition, ASRH, and child marriage, thereby creating demand for public health and Family Planning products produced by the Social Marketing Company (SMC)
Major Activities
- Advocacy meetings with Govt. stakeholders, elected representatives, and local influential people
- Courtyard meetings with Married Women of Reproductive Age (MWRA) and Caregivers, discussions with them about the Family planning methods, Antenatal Care (ANC) and Postnatal Care (PNC)
- Interpersonal Communication (IPC) with newlywed couples and discussions with them about birth spacing
- Conduct meetings with pregnant women
- Health sessions with school and college-going adolescents and conversations about reproductive health
- Conduct meetings with pregnant women (Ma Samabesh)
- Monthly meetings with 597 Gold Star Members (GSM)
- Encouraging the use of family planning methods, child health and nutrition, ANC, and PNC.
Ensure the supply of health products through GSMs whenever and wherever there is demand in the catchment areas
Major Achievements
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● A total of 18,406 group meetings were held with 250,836 MWRA and 109,985 caregivers
● A total of 3,076 interpersonal communication (IPC) sessions done with newlywed couples
● A total number of 1058 school sessions were conducted with 50,188 school and college going student.
● A total number of 6420 sessions were conducted with 4345,565 pregnant women.
● 5 days (World TB Day, World Population Day, Breastfeeding Week and World Contraception Day, 16 days activism on prevent of gender-based violence) were observed
● 1740 days were utilized for project monitoring and evaluation
● A GSM’s experience sharing meeting was held with 799 GSMs
● Total health product of Tk. 145,301,326/- was sold during the period of July 01, 2024 to June 30, 2025.
