Project Period: October 2012 – Ongoing
Reporting Period: July 2023-June 2024
Project Location: 07 Districts- Faridpur (Bhanga, Nagarkanda), Madaripur (Rajoir, Kalkini), Gopalganj (Muksudpur), Barishal (Gounadi, Babugonj, Wajirpur), Jhalokati (Jhalokati Sadar, Nalchity, Rajapur, Kathalia,), Pirojpur (Bandaria, Mathbaria, Kawkhali, Swarupkati), Chandpur (Haziganj, Shaharajit, Kachua, Faridganj).
Financial Partner: USAID through Social Marketing Company (SMC)
Goal: Promote behavioral change to reduce unhealthy health practices through community mobilization & social marketing of health products of SMC.
Project Staff: Total staff: 80 (F-57, M-23)
Target Beneficiaries: Married Women of Reproductive Age (MWRA), Caregivers of children under 5 years, Pregnant Mothers, School Adolescents, Community leaders, and Newly-wed couples
Major Activities
- Advocacy meetings with Govt. stakeholder, Elected representatives and local influential people
- Courtyard meetings with Married Women of Reproductive Age (MWRA) and Caregivers, discussions with them about the Family planning methods, Antenatal Care (ANC) and Postnatal Care (PNC)
- Interpersonal Communication (IPC) with newlywed couples and discussions about birth spacing.
- Health sessions with school and college going adolescents and discussions about Reproductive health and rights
- Conduct meetings with pregnant women
- Monthly meetings with 597 Gold Star Members (GSM)
- Encourage community people on the use of family planning methods, Child health and nutrition, Ante Natal Care (ANC) and Post Natal Care (PNC)
- Ensure the supply of health products through GSMs whenever and wherever a demand is being created in the catchment areas.
Achievements
- 11,711 group meetings were held with 143,761 MWRA and 64,610 caregivers
- 1,523 interpersonal communication (IPC) sessions completed with newlywed couples
- 686 school sessions conducted with 29,391 school and college going students
- 2,468 sessions conducted with 17,573 pregnant women
- Celebrating 04 days (World TB Day, World Population Day, Breast feeding Week and World Contraception Day)
- 1,304 days were utilized for project monitoring and evaluation
- A GSM’s experience sharing meeting was held with 577 GSMs
- Total health product of BDT 9,33,20,303/- was sold during the period of July 01, 2023 to June 30, 2024.
