Project duration: July 01, 2021 to June 30, 2022
Project Goal: The overall objective of the rural GSM initiative in selected Upazilas and Union Parishads of Tangail districts is to increase the coverage of community mobilization program, including GSM activities, through strategic partnership and collaboration with CWFD and other key stakeholders.
Financial Partner: Social Marketing company (SMC)
Project location and target beneficiaries:
| District | Name of Upazila | Number of Union | Population | Working with # of GSMs |
| Tangail | Basail |
6 |
160,346 |
28 |
| Deldoure |
8 |
188,449 |
25 |
|
| Dhanbari |
7 |
183,283 |
22 |
|
| Gopalpur |
7 |
274,273 |
25 |
|
|
Total |
28 |
806,351 |
100 |
|
Project brief: SMC is developing a new cadre of women from the intervention areas as entrepreneurs. Their education level will be class VIII. The project provided extensive training and mentoring to selected women who will be a representative of information hub for disseminating messages.
The project is creating a new way of distribution SMC’s public health and FP products in the selected areas raising important awareness among the target groups about the healthy timing and spacing first 1,000 days care of mothers and children’s health, nutrition, ASRH and reduction of child marriage.
Major Activities
- Advocacy meeting at Union & Upazila Level
- Courtyard Meeting with MWRA and Caregivers
- Interpersonal Communication (IPC) Session with Newlywed Couple
- Meeting with School Management Committee (SMC)
- Conduct Health Session with Adolescents at School, College and Madrashah
- Conduct Monthly Meeting with GSMs for More Clear Product Detailing and Product Supply, Problem Solving and Practicing Business Profit Calculation
- Coordination and Attending Coordination Meeting with Upazila and District Administration on Regular Basis.
